During SXSW last week I was hired to shoot production stills for an interactive brunch video shoot sponsored by General Electric.

The discussion included founders and leaders of the tech industry including Tumblr’s David Karp, the Onion’s  Baratunde Thurston, OK Go’s Damian Kulash, Vimeo’s Jake Lodwick, roboticist Carla Diana, Makerbot’s Bre Pettis. I shot on the set without a blimp using the silent mode of the canon 5D III silent drive mode, which I’ve grown to rely on for lots of events.
…speaking of events, there was a media reception after the shoot that was a lot of fun also.

Here’s the video that was shot at the event, followed by some of my production stills: